Q1. How clear is your current growth strategy (sales + marketing + distributor enablement)? *

No clear strategy

Strategy is in place but not executed consistently

Executed inconsistently across teams and channels

Strategy is clearly defined, aligned, and executed consistently

Q2. How well do you track and analyze your growth efforts? *

We don’t track or analyze performance

We review reports occasionally

We have dashboards but don’t consistently act on insights

We track key metrics and use them to drive continuous improvements

Q3. How equipped are your distributor partners to sell your products? *

They only get basic product sheets and pricing

They get occasional promotions and updates

We provide some training and sales tools

We actively enable them with campaigns, tools, leads, and regular support

Q4. How aligned is your sales and marketing around distributor success? *

No alignment

Occasional meetings or updates

Some shared goals and initiatives

Fully aligned with clear accountability and shared goals

Q5. How active is your end-user demand generation strategy? *

No programs running

Occasional campaigns but not consistent

Regular campaigns but results are inconsistent

Consistent, data-driven demand generation driving measurable results

Q6. How strong is your digital presence (website + content + channels)? *

Outdated or weak presence

Some updates but inconsistent and not optimized

Strong in some areas but lacking others

Optimized across channels, driving engagement and conversions

Q7. How are you leveraging automation and AI to support growth? *

Not using automation or AI yet

Testing a few tools but not consistent

Using automation in select areas (CRM, email flows, etc.)

Automation and AI are fully integrated into growth processes

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