Strategic Clarity & Execution
Q1. How clear is your current growth strategy (sales + marketing + distributor enablement)?
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No clear strategy
Strategy is in place but not executed consistently
Executed inconsistently across teams and channels
Strategy is clearly defined, aligned, and executed consistently
Strategic Clarity & Execution
Q2. How well do you track and analyze your growth efforts?
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We don’t track or analyze performance
We review reports occasionally
We have dashboards but don’t consistently act on insights
We track key metrics and use them to drive continuous improvements
Distributor Enablement & Sales Alignment
Q3. How equipped are your distributor partners to sell your products?
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They only get basic product sheets and pricing
They get occasional promotions and updates
We provide some training and sales tools
We actively enable them with campaigns, tools, leads, and regular support
Distributor Enablement & Sales Alignment
Q4. How aligned is your sales and marketing around distributor success?
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No alignment
Occasional meetings or updates
Some shared goals and initiatives
Fully aligned with clear accountability and shared goals
Demand Generation & Digital Presence
Q5. How active is your end-user demand generation strategy?
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No programs running
Occasional campaigns but not consistent
Regular campaigns but results are inconsistent
Consistent, data-driven demand generation driving measurable results
Demand Generation & Digital Presence
Q6. How strong is your digital presence (website + content + channels)?
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Outdated or weak presence
Some updates but inconsistent and not optimized
Strong in some areas but lacking others
Optimized across channels, driving engagement and conversions
Automation & Scalability
Q7. How are you leveraging automation and AI to support growth?
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Not using automation or AI yet
Testing a few tools but not consistent
Using automation in select areas (CRM, email flows, etc.)
Automation and AI are fully integrated into growth processes
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